A+ Content is the section below the bullets where a product detail page can finally show more than a list of specs: how the product is used, what makes it different and how it fits with the rest of your range. Our Amazon A+ Content design service plans, writes and designs that section so it answers real shopper questions.
We create Basic A+ Content, Premium A+ Content where your brand is eligible, and Brand Story modules for brand owners selling on Amazon.com, following Amazon’s content guidelines from the first draft.
Designed modules
Written for shoppers
Built to guidelines
Checked on small screens
Most listings leave shoppers with the same unanswered questions: how big is it really, what comes in the box, how is this different from the cheaper option, and will it work for what I need. Bullets and a few images can’t carry all of that. A+ Content can.
Good A+ Content design is not about filling every module. It is about choosing the right modules for the product, putting the most important information first and making each image do a job. A comparison chart helps a shopper choose between your own products. A lifestyle image shows scale and use. A short feature block explains the one detail that matters most.
A+ Content is also different from your Brand Store. The Store is a separate branded destination; A+ Content lives on each product detail page. We design both to share the same brand voice. If you also need a Store, see our Amazon Storefront Design service.
Amazon A+ Content is enhanced content that brand owners can add to their product detail pages, using image, text and comparison modules to explain the product and brand in more depth than standard bullets and descriptions allow.
A+ Content is available to brand owners who are enrolled in Amazon Brand Registry, along with some other seller programs Amazon supports. It appears in the “From the manufacturer” area of a product detail page and replaces the standard product description when it is published.
There are three main types. Basic A+ Content uses a set of standard modules for images, text and comparison charts. Premium A+ Content offers larger, more visual and interactive modules, and Amazon decides which brands are eligible. The Brand Story is a separate carousel that introduces the brand and links to other products or the Store.
Every A+ submission is reviewed by Amazon before it goes live, and Amazon can reject content that breaks its guidelines. A+ Content can make a listing clearer and more convincing, but it does not guarantee higher rankings or sales on its own.
Each service can be ordered for a single ASIN, a product line or your whole catalog.
Module selection, layout, copywriting and image design for standard A+ Content on your key ASINs.
Larger, more visual modules for brands that Amazon has made eligible, planned to use the extra space well.
A brand carousel that introduces who you are and links shoppers to related products or your Store.
Clear charts that help shoppers choose between your own products by size, feature or use.
Short, specific copy that answers shopper questions and keeps relevant search terms in natural language.
Review and redesign of existing A+ Content that is outdated, rejected or no longer matches the product.
Shoppers don’t read A+ Content top to bottom like a brochure. They scroll, stop at what looks relevant and move on. We plan the order of modules so the first screen answers the biggest question, and each module after it covers one topic.
The key benefit, shown clearly
The details that matter most
Help choose the right option
Why this brand, briefly
Amazon offers many module types, and the available set changes over time. We choose modules for what the product needs to explain, not to use as many as possible.
A strong opening image with the main benefit.
One feature per block, shown and explained.
Your own products side by side.
The product in use, showing scale and context.
Specs presented so they are easy to scan.
Brand introduction and links to more products.
A+ text should sound like a helpful person explaining the product, not a list of keywords. We write short sentences, one idea per block, and use the words customers use in reviews and questions.
Relevant search terms still belong in A+ Content, and image alt text gives each image a plain-language description. We use them naturally and coordinate them with the titles and bullets our Amazon SEO Services team works on, so the listing and A+ Content don’t repeat or contradict each other.
A+ Content is one part of a connected presence planned by our Amazon marketing agency team.
Title, bullets, images
Deeper product story
Brand introduction
Full range
Search relevance
Paid visibility
Well-planned A+ Content makes a product easier to understand. It improves the presentation of the listing; it does not guarantee a specific sales or conversion result.
Study the product, its buyers, reviews and common questions.
Choose modules and their order for each ASIN or product line.
Write concise copy for every module, including image alt text.
Design module images from your photography and brand guidelines.
Build the content in A+ Content Manager and submit it for Amazon review.
Fix any rejection reasons and check the live page on desktop and mobile.
Use this list to review existing A+ Content or plan new modules. Each point is part of our design scope.
When brands ask us to review their A+ Content, the same issues come up again and again. None of them are about fancy design; they are about clarity and compliance.
Paragraphs placed inside images look fine on a laptop and become unreadable on a phone. We keep text short inside images and use text modules for anything longer.
A+ Content that restates the bullet points wastes the space. We use it for what the bullets can’t show: scale, use, comparisons and context.
Mentions of pricing, shipping, guarantees or claims that need proof are common rejection reasons. We check every line against Amazon’s guidelines before submitting.
Using the same layout for very different products leaves some of them poorly explained. We keep a consistent style but choose modules per product.
Shoppers who can’t tell two of your products apart often leave. A simple comparison chart with honest differences helps them choose.
A+ Content that still shows an old package or feature confuses buyers. We review A+ whenever a product changes.
Explain what makes your product different from similar items.
Present technical products clearly without overwhelming shoppers.
Keep A+ Content consistent across a large range.
Bring your existing brand identity onto Amazon product pages.
Have A+ Content ready for new ASINs from launch day.
Use comparison charts and Brand Story to connect related products.
Shoppers on Amazon.com often decide on a phone, scrolling quickly between listings. A+ Content for this audience needs large, clear images, very short text and the most useful information in the first two modules.
Product details should use the units and terms US customers expect, such as inches, ounces and common product names. Comparisons should reflect the choices US buyers actually make between sizes, bundles or models.
We work remotely with brands selling in the US marketplace. Our scope is the planning, writing and design of A+ Content; results also depend on the product, price, reviews and traffic behind the listing.
Most brands benefit from both: A+ Content to explain each product, and a designed Brand Store to let shoppers explore the range. We keep the messaging consistent across both.
An A+ project moves fastest when we have:
A+ Content is created in your own account through Amazon’s user permissions. We never ask for your password, and you can remove access at any time.
Timing depends on the project rather than a fixed schedule:
After reviewing your products, we give you a realistic plan for your catalog.
A+ Content is enhanced content that brand owners can add to product detail pages, using image, text and comparison modules to explain the product and brand in more depth than standard descriptions.
A+ Content is available to brand owners enrolled in Amazon Brand Registry and to some other seller programs Amazon supports. Amazon controls eligibility.
Basic A+ Content uses standard image, text and comparison modules. Premium A+ Content offers larger, more visual and interactive modules, and Amazon decides which brands are eligible.
A Brand Story is a carousel module that introduces your brand and can link shoppers to other products or your Brand Store. It appears on product detail pages alongside A+ Content.
Product and audience review, module planning, copywriting, image design, image alt text, building the content in A+ Content Manager, submission and fixes if Amazon requests changes.
Yes. Enhanced Brand Content was the earlier name for what Amazon now calls A+ Content for sellers.
A+ Content mainly helps shoppers understand the product. We include relevant terms naturally and write image alt text, but we don’t claim A+ Content alone will improve rankings.
Common reasons include mentions of pricing, promotions or shipping, guarantee claims, claims that need proof, low-quality images and references to competitors. We check content against Amazon’s guidelines before submitting.
Yes. We build comparison charts that compare your own products, so shoppers can see the real differences between sizes, models or bundles.
Yes. We review your current A+ Content, identify what is unclear, outdated or rejected, and redesign it while keeping anything that already works well.
No. You add us as a user through Amazon’s permissions, and you can remove that access at any time. We never ask for passwords, one-time codes or payment details.
After submission, Amazon reviews the content before publishing it. Review times vary and are controlled by Amazon, so we plan submissions ahead of launches and seasonal changes.
Yes. We can prepare A+ Content before launch so it is ready once the ASIN and brand are eligible. See our Amazon Product Launch Services for the wider launch plan.
Yes. We work remotely with brands selling on Amazon.com and design A+ Content for how US shoppers browse, especially on mobile.
A consistent style across your range is good, but each product usually needs its own module choices and copy. We create a shared visual system and adapt the content per ASIN.
Get A+ Content designed around your products, your shoppers’ questions and Amazon’s guidelines.
